YOU’RE WATCHING…
Since 1983, Brooklyn native Ralph McDaniels, founder and curator of the Video Music Box has been instrumental in documenting the evolution of Hip-Hop culture. McDaniels, affectionately known as “Uncle Ralph”, through Video Music Box, has played an integral role within the community of Hip-Hop, which positions him as a unique preservationist with historic memory.
Video Music Box airs Saturday night at 12 midnight and Thursday late-night at 2:30am on NYCTV Ch.25/22
McDaniels majored in Communications at LaGuardia Community College and New York Institute of Technology. He later interned and worked at the New York public television station WNYC as an Broadcast Engineer. That is where he created “Video Music Box”. McDaniels has directed and produced over 400 music videos from: Wu-Tang Clan, “C.R.E.A.M” (1993); Nas, “It Ain’t Hard to Tell” (1994); Roxanne Shanté, “Roxanne-Roxanne” (1995), to name a few. He also co-produced two feature films, including “Juice” (1992), “Roxanne Roxanne” (Netflix 2018) and countless documentaries.
Video Music Box documentary “You’re Watching Video Music Box” directed by Nasir “Nas” Jones now playing on Showtime.